Place Ads on Digital Signage Networks for Best Proximity Mobile Marketing Results

We’ve said this over and over again and it merits saying once more: the two biggest factors of a successful mobile marketing campaign are the quality of the incentive and the number of eyeballs on the offer. If no one sees what you’re offering, there’s a zero percent chance of it being redeemed. And if your offer is lame, no one will take the time or make the effort to act on your offer as well.

Creativity is a big problem these days, since there’s so much noise on the internet and traditional marketing. You need to be able to bring your message to the forefront and have people actually act on it. In a previous post, we talked about how The Marriage of SMS Textcasting and Digital Signage Network Kiosks is the Key to Mobile Marketing Success. Now comes an article in the Wall Street Journal touting a similar angle: Mobile Ads Take Big Leap As Marketers Rev Spending, which is a must read for all businesses on the fence about whether they should increase their marketing budget towards mobile, or thinking about getting into mobile advertising to begin with.

The answer is YES on all counts. The article mentions the following:

  • Mobile-ad spending in the U.S. totaled $3 billion in the first half, up from $1.2 billion a year earlier.
  • Shifting dollars to mobile is a “no brainer” when you look at the time consumers are spending on their devices. Adults in the U.S. are expected to spend an average of two hours and 21 minutes a day on smartphones and tablets this year, excluding time spent talking on phones.
  • Mobile’s share of total online ad spending in the U.S. more than doubled to 15% during the half, while overall U.S. online ad spending rose 18% to $20.1 billion during the period.
  • Spending on TV ads in the U.S. will increase 2.8% to $66.35 billion this year (wow! that’s expensive!)

Clearly the writing is on the wall. We are seeing businesses of all shapes and sizes shifting their focus to mobile advertising. But what the Wall Street Journal article doesn’t go into is that there are two types of mobile advertising: good and bad, successes and failures, money makers and money pits. What makes some campaigns successful while others are not?

It gets back to the original point of this post. People have to actually see your ad! Plus people need to be in proximity of your location to really get conversation rates those email and print marketers can only dream of. Digital signage networks and kiosks are your best option to solve this issue since they bring the most eyeballs to your offer at the exact location you want them to view. Companies that specialize in digital signage advertising create sales for their clients running the ads and revenue for the establishments hosting the screens.

  • So how do you advertise on TV screens without the prohibitive cost of TV placement? Digital Signage.
  • How do you get people to view your ads? Digital Signage.
  • What’s the best cost-effective strategy for buying ad space in the mobile world? Digital Signage.
  • What’s the best way to get people to act on your offers? Digital Signage.

Ad Media is a wholly owned subsidiary of W Technologies, Inc. that creates, generates, and promotes ads on digital signage network screens. W Technologies provides the screens and the opportunity to advertise in an extremely unique and effective manner that no other company is currently doing because they allow the establishment freedom of original content display. That may not seem like a big deal at first, but if you contact them for a demo and more information, you’ll see why it’s night-and-day from all the rest – and you’ll see why in an instant.

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The Marriage of SMS Textcasting and Digital Signage Network Kiosks is the Key to Mobile Marketing Success

So you created an sms text message marketing campaign. You have your branded keyword and shortcode. You many even have developed a QR Code for prospects to scan. You’ve created an amazing graphic that serves as a coupon when someone texts your keyword and you have a fantastic backoffice to analyze your mobile marketing campaign analytics. You have a great system for staying in constant communication with your opt-in database. There’s only one problem: your campaign is probably failing. And the reason why is really quite simple:

No one is seeing your offer.

No one knows you’re out there. For most big businesses, this is a problem easily solved by throwing tons of money on advertising plans such as TV, radio, billboards, transit signs, etc. But you’re a medium to small business – and every penny counts. How can you possibly compete with the big boys?

Social media? That’s harder than it sounds. Getting engagement via Facebook fanpage contests, sweepstakes, and promotions is hard and relies on a good portion of total luck. (Sorry social media “experts”, but that’s the truth – getting 10,000 REAL fans overnight for free just doesn’t happen). YouTube is a good source of targeted traffic, but the problem is someone has to be searching on the long-tail keyword that describes your video, and that doesn’t happen too often in reality. Twitter? Well, let’s put it this way, if I’m following 2,000 accounts, what are the odds your tweet is going to appear on my wall (much less read) which lists about 5 tweets without scrolling at the exact same time I’m looking at my account? Pinterest? Google+? Really?…

The truth is with all the advertising noise on the internet and distractions in real life, it’s extremely difficult to get your mobile campaign (or any campaign for that matter) seen, read, and acted upon in today’s busy environment.

Logically, the only way you can succeed in marketing is by getting the most amount of people possible to know your offers exist. So how do you make your campaigns work by getting a significant amount of eyeballs to your mobile marketing offers and campaigns? The answer is through digital signage networks and kiosks. That’s it folks, everything else you read about marketing strategy-wise in today’s world is nothing more than wishful prayers.

There’s a certain “BS” factor in social media similar to the “BS” factor with all those “real estate bootcamps” – if all these house flippers made so much money in house flipping, they’d be flipping houses all day long, not charging you $4000 to sit around trying to learn to flip houses! The money they charge you for those ridiculous seminars go to them so they have money to do what they say is “easy to do”. Same thing with “social media experts” – they appear successful because they make money by charging clients how to do “social media”, without ever really proving that a single campaign ever impacted an actual retail client’s bottom line specifically based on their efforts. That’s just the way it is, and if you learn just one thing by reading this article, that should be it. If these social media gurus really knew social media, they’d be doing their own social media and running their own profitable campaigns day after day. And they don’t. They “consult” out. Remember that.

Digital signage is the real key to a successful mobile marketing campaign because it gets eyeballs on your offers. Digital signage and kiosks are usually in high traffic locations (shopping malls, airports, taxi cabs, hotel lobbies, bars, etc.) where people are captive audiences just starving for information and entertainment. There’s no better way to advertise than to have your offer appear on these screens because people actually see them. At that point, it becomes a question of whether your offer is compelling enough to get opt-ins, which is another major challenge most businesses have and why they need to hire the services of competent mobile marketers to guide them through that stage of the process.

Imagine watching an NFL Monday Night Football game at your favorite bar. The place is usually packed with crazy rabid fans all glued to the action. Now imagine your ad is streamed at the top or side of that screen – will people see it? You bet! Will they act on it? Who knows, but I’ll guarantee your chances of yes are a lot better than if you made up business cards with your offer on it and placed them on the windshield of every car in the gym parking lot. (yes, people actually do that!)

You’ll also certainly get a better response with kiosks and digital signage than posting your offer on your facebook or twitter accounts! Why? Because real people see them. That’s the beauty of marrying your mobile marketing campaigns with the delivery vehicle that is digital signage. You see people interacting with kiosks all the time now.

If you’re not creating some kind of digital signage system in your location, you’re missing out on the best form of ad delivery in today’s world – and if you’re not advertising your mobile marketing offers on these networks, you’re doomed to failure, just like so many. And there’s not a “social media” or “mobile marketing consultant” out there that can save you if you don’t open your eyes to this form of advertising.

Are your mobile marketing efforts currently failing? Time for get real with digital signage!

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Mobile Marketing Trends: Mobile Proximity Marketing and GeoFencing

If your mobile marketing advertising efforts are not employing mobile proximity strategies, you’re barking up the wrong tree, according to the latest data trends. GeoFencing is real and it’s the new normal when it comes to effective mobile marketing with SMS text messages. In fact, the mobile proximity marketing industry is expected to grow to nearly $6 BILLION by 2015.

Mobile proximity or geofencing is the act of reaching a person’s smartphone device at the right time and location, based on the physical location of the phone at any given moment. Any physical location or landmark can be geofenced simply by determining its GPS location coordinates.

Time flies, which means 2015 is right around the corner. You need to get started with some sort of geofencing campaign right now because there are companies out there that are working it successfully today, with case studies to prove it!

Historically, mostly large national companies with retail stores in many markets are taking the pioneering role in this technology, partly because the pricetag associated with such technology has been quite high for the local mom-and-pop to develop. But that’s not the case anymore, as more and more small to medium sized businesses are seeing how geofencing can dramatically increase their bottom lines.

By incorporating a geofence strategy into a mobile loyalty rewards program, businesses of all sizes can now implement modern-day mobile marketing techniques that only the “big boys” previously could afford. Geofencing isn’t a fad – GPS based marketing is here, it works, and you need to get on it right now to stay relevant in your business landscape.

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Do You Believe These Top 5 Mobile Marketing Myths? No Wonder Your Business is Failing

It’s amazing that so many small business owners continue to ignore the growing trend that is mobile marketing. We see it all the time, every single day where people are glued to their phones whether it be getting directions, looking for data on the internet, or just plain texting. It’s obvious that mobile marketing is a huge opportunity for small businesses to market themselves to an audience that can’t wait to spend money.

Yet many hold back on going mobile because they’ve “heard things” or instinctively back away from new technologies. Whatever your reservations may be, here are five mobile marketing myths that could doom your business if you really believe them:

1) “My targeted prospects don’t use mobile”
Really? Do you know the one thing your targeted prospects use every single day? Their phones! In fact, smartphone usage and adoption has increased over 50% in 2012 and tablet usage doubled during the same time-frame. But even more revealing is that the number of emails being opened on mobile has skyrocketed to over 330%. In other words, mobile affects the lives of your customers and has a great influence on how prospects make decisions. Yet you hear the “my customers don’t care about mobile” myth from so many business owners nonetheless that can’t see the forest from the trees. It’s time you start to realize that mobile should be an important part of your marketing strategy.

2) “Mobile isn’t important in my industry”
Regardless of your industry, it’s a sure bet that people are looking for you on their mobile devices somehow. Whether it be through Facebook, email, or review sites such as Yelp, mobile is important in EVERY industry these days, even those that may not be known as technically advanced industries. These days, online search is huge. We’ve all done it – but what’s interesting is that more searches are being done online via a mobile device than from desktops. And to take that a step further, what do you think these searches result in? Mobile searches trigger additional action and conversions (such as sales!) in an instantaneous manner. In other words, your prospects first contact with your brand will most likely be on a smartphone or tablet, and you better have the means to convert them right then and there, because that’s what’s happening right now!

3) “I have no marketing budget for mobile”
This is the same as saying “my business is failing because I don’t want to spend money”. It’s presented as an objection to mobile but really is usually just a myth used to justify not doing any advanced marketing at all, partly attributed to fear of the unknown. Then again, with 50% of Facebook Fan Page views coming from a mobile device, 45% of Yelp searches happening on a mobile device, and 43% of emails being opened on a mobile device, I think you can safely conclude that mobile is greatly influencing the way people find you online and that every business needs some kind of marketing budget for mobile if they want to stay in business. Do you have a budget for traditional marketing? The trends are telling you to throw it away and put it into mobile instead.

4) “Me and technology don’t mix
We understand this objection very much, since new technology can be very daunting. But what business owners fail to realize is that it doesn’t matter how bad THEY are with mobile, it’s their target audience that matters instead! At the very least, you don’t have to know and understand how to mobile-optimize your current website: just get one so your customer can easily find the info they require. You’re not actually sending out the mobile coupons and sms keyword texts: a mobile marketing software system does it all for you! You don’t track points from kiosk based mobile loyalty rewards programs: you just give out the perk and watch your customer smile.

5) “Mobile marketing doesn’t work”
This is the granddaddy of all myths and objections because so many mobile marketing “experts” and consultants who implement these programs have no idea what they’re doing. Mobile marketing certainly does work, but you have to start out with a plan and a flowchart on exactly what you want your mobile marketing results to be in a realistic fashion. It’s not as easy as just texting a keyword to a shortcode, creating a QR Code, or getting a mobile optimized website. You need steps in place to give your prospect a reason to act, and that’s why hiring a knowledgable mobile marketing company can save you time and money.

I’m sure you can see why believing these myths will doom your business. The good news is that once you’ve put aside the Top 5 Mobile Marketing Myths and start to implement carefully thought out mobile marketing campaigns, you’ll be head and shoulders above your competition that actually believe these ridiculous myths. You’ll find customer acquisition to be much easier and you’ll also see yourself developing more of a consistent customer base loyal to your brand. It just takes time. And time is going to happen whether you start mobile marketing or not – your choice…

(article originally posted on CerText.com)

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Why Text Message Mobile Marketing Is the ONLY Way to Develop an Opt-In List

If you’re like me, you check your email everyday only to find tons of spam somehow infiltrating your inbox despite your best efforts to block it. Email marketers will tell you the reason behind that is because it somehow works. I’m not buying it, especially from the other end of the spectrum – the optin list developer and marketer.

Try to set up an online opt-in email marketing form and I’ll guarantee you this: more than 90% of your leads will be bogus email addresses. Likewise, write an article and ask for comments. You know what will happen? An enormous amount of ridiculous spam messages will be placed on your page by bogus web bots. (That is why you always need to moderate comments on your wordpress blog. DO NOT let them be automatically approved).

The end result of all this is wasted time and increased frustration. So how do you avoid this and still develop a strong targeted database of leads? The answer is simple: text message mobile marketing. SMS lead creation is so much better than email marketing for so many reasons, but the main one and the only one of real concern is the fact that every single optin is for real with mobile marketing.

You can’t fake your cell phone number. When you as a marketer ask someone to text a certain keyword to a certain shortcode – and your targeted prospect actually does it – you always have a real lead. The number won’t bounce, it won’t be bogus, and best of all, you can communicate with that lead instantly and so much more effectively than via email.

When we send out text blasts on our clients’ behalf, almost 100% of them get delivered successfully when the opt-in is a result of a keyword text entry. The only one’s that aren’t received is if the cellphone number is no longer in use. They are real, and if mobile marketing statistics are correct, they get read by over 95% of the recipients. When was the last time you actually read all those garbage emails you get every single day from bogus accounts?

When you ask someone for their email address to market to them, what are the odds you’re getting a real email address anyway? How may hotmail, aols, yahoos, etc do you see? And even worse, when you ask someone to physically fill out a form for their email, do you really think they’re giving you correct information? Of course not.

With SMS text message marketing, EVERYONE who opts in is for real. Your success in selling to them becomes a matter of how well you target your offers and content. And with the growing adoption of text message capability of people of all ages, (and the ease of use of smartphones these days) you’d have to be crazy not to at least set up some kind of mobile marketing presence for your products and services.This is exactly why text message mobile marketing is the ONLY way to develop an opt-in list from our experiences, especially via mobile loyalty rewards programs!

Stop banging your head against the wall complaining of bad email opt-ins. Start a mobile marketing campaign today that may skyrocket your business sales for less than what you’re paying for your current cell phone plan!

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The Art of Corporate Web Design

There is an art to designing corporate websites, but it isn’t in the graphics, nor is it in the latest programming. It’s in the marketing, and there is a long island website design company that knows it. Their designs show off a corporation in a way that attracts customers, that shows them how the corporation can meet customer needs. They create rapport, putting themselves in the place of the corporation’s customers asking, “What is it about this company that attracts me?” “Why do I like their products? How would I use them? Why buy from them and not someone else?”

Many designers do not have the kind of background that this website design company in Long Island has. They focus on visual attractiveness, programming gimmicks, SEO keywords, or reporting on what the corporation does. Although those things are important, the key to a successful corporate website is letting their customers know that the company is there for them. If you are a corporation looking for long island web design, this may be the company for you.

Let’s take the questions above and play them out:

  1. “What is it about this company/corporation that attracts me?” The things that usually attract customers are good service, warmth, fair treatment, quality products, and prices that reflect the quality fairly. Sales hype doesn’t work. Spelling and grammatical errors make the customer question the quality. Wrong numbers on a website frustrate. So does an impersonal treatise about the details of the company’s technology. Instead, it’s important for a web designer to convey concern for the customer on the website.
  2. “Why do I like their products?” Quality, serviceability, attractiveness, usefulness. The customer won’t care how they’re made, at least not until after they’ve determined the rest. They’ll put quality before price, unless they’re going to use it only once or twice. They love, love, love testimonials, especially if they can tell they’re genuine. A good web designer will take all of these into account in their planning.
  3. “How would I use them?” This question is important. Why should someone buy the product or service or watch the online movie, if there is no gain to them? A good designer finds out what the gain is (or could be) and shows it right there on the website.
  4. “Why buy from them and not someone else?” This question helps refine the first one by adding a comparison with another company. Sometimes referring to what competitors are doing helps to define what it is about your company that could be included in the website to attract customers. Again, testimonials are helpful here.

If you are looking to work with a graphics designer, it’s important to have answers to these questions ready. They should ask for them, but you can also offer them. If you don’t know the answers, ask your favorite customers to answer them for you. Most returning customers are happy to help a company they like promote itself. They will give you the kinds of answers that will attract more customers like them. Feed these answers to your web designer to help shape the website, this is the art of good corporate web design.

Guest Blog Author: Stefan James
Company: Blue Barn Graphics, Inc.

If you would like to write for us as a guest blogger, please contact us to arrange a short introductory phone conference to discuss details.

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Reaping the Benefits of a Mobile Optimized Website: 2 Important Steps to Setup Your Mobile Domain

Mobile loyalty rewards programs generally incorporate the use of sound mobile optimized website techniques. Getting a mobile website published can be tricky and yet it’s one of the most important steps in the mobile website set up process. After all, a mobile website isn’t much use if the millions of users on the mobile web can’t find it! So here’s the process of getting your mobile optimized website published in no time:

You’ll have to get the mobile site created via mobile optimized website designers and mobile marketing professionals. But before you can reap the benefits of your mobile optimized website, you have to do two things: create a mobile domain for your website and then set up redirection so mobile traffic gets driven to your mobile optimized site.


A mobile domain is a domain dedicated to a mobile website, usually designated with the letter “m” in place of the “www”, as in “m.YourSite.com”. A dedicated mobile domain gives your site a clean and simple URL and helps mobile users find you more easily. To do this, you have to access your domain registrar (GoDaddy, Hostgator, etc.) and create a “CNAME” alias called “m”. Then you need to point this new CNAME to the location of your new mobile website. Now your new mobile website url is short, simple, and easy to remember.

Now you need to set up your redirection script. When customers access your site via mobile or search, they will still arrive at the regular desktop site unless you install a redirection script, which detects when users are on a mobile device or tablet and instantly sends that traffic to your “m.YourSite.com” domain.

Confused? Most are. But that’s what mobile marketing companies are for – to do everything for you and create the interface that helps you do what you do best: run your own business without worrying about any hassles.

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Mobile Domains and Redirection Explained

Mobile loyalty rewards programs generally incorporate the use of sound mobile optimized website techniques. Getting a mobile website published can be tricky and yet it’s one of the most important steps in the mobile website set up process. After all, a mobile website isn’t much use if the millions of users on the mobile web can’t find it! So here’s the process of getting your mobile optimized website published in no time:

You’ll have to get the mobile site created via mobile optimized website designers and mobile marketing professionals. But before you can reap the benefits of your mobile optimized website, you have to do two things: create a mobile domain for your website and then set up redirection so mobile traffic gets driven to your mobile optimized site.

A mobile domain is a domain dedicated to a mobile website, usually designated with the letter “m” in place of the “www”, as in “m.YourSite.com”. A dedicated mobile domain gives your site a clean and simple URL and helps mobile users find you more easily. To do this, you have to access your domain registrar (GoDaddy, Hostgator, etc.) and create a “CNAME” alias called “m”. Then you need to point this new CNAME to the location of your new mobile website. Now your new mobile website url is short, simple, and easy to remember.

Now you need to set up your redirection script. When customers access your site via mobile or search, they will still arrive at the regular desktop site unless you install a redirection script, which detects when users are on a mobile device or tablet and instantly sends that traffic to your “m.YourSite.com” domain.

Confused? Most are. But that’s what mobile marketing companies are for – to do everything for you and create the interface that helps you do what you do best: run your own business without worrying about any hassles.

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The Secret to Increasing your Mobile Marketing ROI with Mobile Loyalty Rewards

I think it’s safe to state that the adoption rates on mobile phones, iPads, and many other tablets are exploding in today’s mobile scenario. You can point to a number of studies done about the growth of the mobile market, but all you really have to do is look around you to see that mobile is for real and is here to stay (and way more!). All significant development work and campaigns are now structured to target the mobile audience as people become more and more familiar with this amazing technology.

It’s pretty obvious that everyone sees the need to go mobile. It’s not even a question anymore.Yet some companies are still slacking. With over $8.4 billion being spent on mobile in just 2012 alone, don’t you think it’s time to tap into this potential? Experts predict that number will grow to $37 billion in the next five years, so let’s first explain a truism in the world of mobile marketing that seems to go unnoticed but is essential to understand to become successful:

You’re better off keeping the customers you already have loyal than trying to go out and find new ones.

From an ROI perspective, trying to acquire new customers is a nightmare and can cost about 5 times more than just keeping your happy customers loyal to your brand through repeat purchases and referrals. If you’re familiar with the paper punchcard concept, developing a mobile loyalty rewards program is your best bet to avoid the new-customer acquisition costs that have skyrocketed.

Mobile is quickly surpassing desktop usage as the main way people use the internet for the majority of consumers. Besides a mobile rewards program, you need to be certain that your website is mobile optimized, since so many people are accessing websites via their smartphones and tablets. In fact, studies indicate that mobile is so indispensable to most consumers that they actually report a higher level of stress when separated from their devices. This is not a fad or trend. This the way of the world right now, and to sit back with your head in the sand saying mobile marketing is irrelevant is you doing a disservice to whatever your business is.

Today’s brands must raise their mobile presences through the use of mobile loyalty rewards programs that send out relevant marketing messages in the form of SMS text message marketing, mobile email, and push notifications. It’s that simple – and that crucial. But it’s also a tricky process.

Mobile marketing is quite different from desktop marketing. The key is that consumers expect mobile messages to add value to their lives and the threshold for spam is much lower on mobile than when you’re accessing the internet from a PC or Mac. This is a significant factor as to why so many mobile campaigns fail – it’s hard to consistently stay relevant to your target audience. You need to do it right and get it right the first time, so stop whatever it is you’re doing and take action NOW!

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It Costs Less to Retain Loyal Customers than to Acquire New Ones Via Mobile Marketing

I think it’s safe to state that the adoption rates on mobile phones, iPads, and many other tablets are exploding in today’s mobile scenario. You can point to a number of studies done about the growth of the mobile market, but all you really have to do is look around you to see that mobile is for real and is here to stay (and way more!). All significant development work and campaigns are now structured to target the mobile audience as people become more and more familiar with this amazing technology.

It’s pretty obvious that everyone sees the need to go mobile. It’s not even a question anymore.Yet some companies are still slacking. With over $8.4 billion being spent on mobile in just 2012 alone, don’t you think it’s time to tap into this potential? Experts predict that number will grow to $37 billion in the next five years, so let’s first explain a truism in the world of mobile marketing that seems to go unnoticed but is essential to understand to become successful:

You’re better off keeping the customers you already have loyal than trying to go out and find new ones.

From an ROI perspective, trying to acquire new customers is a nightmare and can cost about 5 times more than just keeping your happy customers loyal to your brand through repeat purchases and referrals. If you’re familiar with the paper punchcard concept, developing a mobile loyalty rewards program is your best bet to avoid the new-customer acquisition costs that have skyrocketed.

Mobile is quickly surpassing desktop usage as the main way people use the internet for the majority of consumers. Besides a mobile rewards program, you need to be certain that your website is mobile optimized, since so many people are accessing websites via their smartphones and tablets. In fact, studies indicate that mobile is so indispensable to most consumers that they actually report a higher level of stress when separated from their devices. This is not a fad or trend. This the way of the world right now, and to sit back with your head in the sand saying mobile marketing is irrelevant is you doing a disservice to whatever your business is.

Today’s brands must raise their mobile presences through the use of mobile loyalty rewards programs that send out relevant marketing messages in the form of SMS text message marketing, mobile email, and push notifications. It’s that simple – and that crucial. But it’s also a tricky process.

Mobile marketing is quite different from desktop marketing. The key is that consumers expect mobile messages to add value to their lives and the threshold for spam is much lower on mobile than when you’re accessing the internet from a PC or Mac. This is a significant factor as to why so many mobile campaigns fail – it’s hard to consistently stay relevant to your target audience. You need to do it right and get it right the first time, so stop whatever it is you’re doing and take action NOW!

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