We’ve said this over and over again and it merits saying once more: the two biggest factors of a successful mobile marketing campaign are the quality of the incentive and the number of eyeballs on the offer. If no one sees what you’re offering, there’s a zero percent chance of it being redeemed. And if your offer is lame, no one will take the time or make the effort to act on your offer as well.
Creativity is a big problem these days, since there’s so much noise on the internet and traditional marketing. You need to be able to bring your message to the forefront and have people actually act on it. In a previous post, we talked about how The Marriage of SMS Textcasting and Digital Signage Network Kiosks is the Key to Mobile Marketing Success. Now comes an article in the Wall Street Journal touting a similar angle: Mobile Ads Take Big Leap As Marketers Rev Spending, which is a must read for all businesses on the fence about whether they should increase their marketing budget towards mobile, or thinking about getting into mobile advertising to begin with.
The answer is YES on all counts. The article mentions the following:
- Mobile-ad spending in the U.S. totaled $3 billion in the first half, up from $1.2 billion a year earlier.
- Shifting dollars to mobile is a “no brainer” when you look at the time consumers are spending on their devices. Adults in the U.S. are expected to spend an average of two hours and 21 minutes a day on smartphones and tablets this year, excluding time spent talking on phones.
- Mobile’s share of total online ad spending in the U.S. more than doubled to 15% during the half, while overall U.S. online ad spending rose 18% to $20.1 billion during the period.
- Spending on TV ads in the U.S. will increase 2.8% to $66.35 billion this year (wow! that’s expensive!)
Clearly the writing is on the wall. We are seeing businesses of all shapes and sizes shifting their focus to mobile advertising. But what the Wall Street Journal article doesn’t go into is that there are two types of mobile advertising: good and bad, successes and failures, money makers and money pits. What makes some campaigns successful while others are not?
It gets back to the original point of this post. People have to actually see your ad! Plus people need to be in proximity of your location to really get conversation rates those email and print marketers can only dream of. Digital signage networks and kiosks are your best option to solve this issue since they bring the most eyeballs to your offer at the exact location you want them to view. Companies that specialize in digital signage advertising create sales for their clients running the ads and revenue for the establishments hosting the screens.
- So how do you advertise on TV screens without the prohibitive cost of TV placement? Digital Signage.
- How do you get people to view your ads? Digital Signage.
- What’s the best cost-effective strategy for buying ad space in the mobile world? Digital Signage.
- What’s the best way to get people to act on your offers? Digital Signage.
Ad Media is a wholly owned subsidiary of W Technologies, Inc. that creates, generates, and promotes ads on digital signage network screens. W Technologies provides the screens and the opportunity to advertise in an extremely unique and effective manner that no other company is currently doing because they allow the establishment freedom of original content display. That may not seem like a big deal at first, but if you contact them for a demo and more information, you’ll see why it’s night-and-day from all the rest – and you’ll see why in an instant.