Place Ads on Digital Signage Networks for Best Proximity Mobile Marketing Results

We’ve said this over and over again and it merits saying once more: the two biggest factors of a successful mobile marketing campaign are the quality of the incentive and the number of eyeballs on the offer. If no one sees what you’re offering, there’s a zero percent chance of it being redeemed. And if your offer is lame, no one will take the time or make the effort to act on your offer as well.

Creativity is a big problem these days, since there’s so much noise on the internet and traditional marketing. You need to be able to bring your message to the forefront and have people actually act on it. In a previous post, we talked about how The Marriage of SMS Textcasting and Digital Signage Network Kiosks is the Key to Mobile Marketing Success. Now comes an article in the Wall Street Journal touting a similar angle: Mobile Ads Take Big Leap As Marketers Rev Spending, which is a must read for all businesses on the fence about whether they should increase their marketing budget towards mobile, or thinking about getting into mobile advertising to begin with.

The answer is YES on all counts. The article mentions the following:

  • Mobile-ad spending in the U.S. totaled $3 billion in the first half, up from $1.2 billion a year earlier.
  • Shifting dollars to mobile is a “no brainer” when you look at the time consumers are spending on their devices. Adults in the U.S. are expected to spend an average of two hours and 21 minutes a day on smartphones and tablets this year, excluding time spent talking on phones.
  • Mobile’s share of total online ad spending in the U.S. more than doubled to 15% during the half, while overall U.S. online ad spending rose 18% to $20.1 billion during the period.
  • Spending on TV ads in the U.S. will increase 2.8% to $66.35 billion this year (wow! that’s expensive!)

Clearly the writing is on the wall. We are seeing businesses of all shapes and sizes shifting their focus to mobile advertising. But what the Wall Street Journal article doesn’t go into is that there are two types of mobile advertising: good and bad, successes and failures, money makers and money pits. What makes some campaigns successful while others are not?

It gets back to the original point of this post. People have to actually see your ad! Plus people need to be in proximity of your location to really get conversation rates those email and print marketers can only dream of. Digital signage networks and kiosks are your best option to solve this issue since they bring the most eyeballs to your offer at the exact location you want them to view. Companies that specialize in digital signage advertising create sales for their clients running the ads and revenue for the establishments hosting the screens.

  • So how do you advertise on TV screens without the prohibitive cost of TV placement? Digital Signage.
  • How do you get people to view your ads? Digital Signage.
  • What’s the best cost-effective strategy for buying ad space in the mobile world? Digital Signage.
  • What’s the best way to get people to act on your offers? Digital Signage.

Ad Media is a wholly owned subsidiary of W Technologies, Inc. that creates, generates, and promotes ads on digital signage network screens. W Technologies provides the screens and the opportunity to advertise in an extremely unique and effective manner that no other company is currently doing because they allow the establishment freedom of original content display. That may not seem like a big deal at first, but if you contact them for a demo and more information, you’ll see why it’s night-and-day from all the rest – and you’ll see why in an instant.

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Do You Believe These Top 5 Mobile Marketing Myths? No Wonder Your Business is Failing

It’s amazing that so many small business owners continue to ignore the growing trend that is mobile marketing. We see it all the time, every single day where people are glued to their phones whether it be getting directions, looking for data on the internet, or just plain texting. It’s obvious that mobile marketing is a huge opportunity for small businesses to market themselves to an audience that can’t wait to spend money.

Yet many hold back on going mobile because they’ve “heard things” or instinctively back away from new technologies. Whatever your reservations may be, here are five mobile marketing myths that could doom your business if you really believe them:

1) “My targeted prospects don’t use mobile”
Really? Do you know the one thing your targeted prospects use every single day? Their phones! In fact, smartphone usage and adoption has increased over 50% in 2012 and tablet usage doubled during the same time-frame. But even more revealing is that the number of emails being opened on mobile has skyrocketed to over 330%. In other words, mobile affects the lives of your customers and has a great influence on how prospects make decisions. Yet you hear the “my customers don’t care about mobile” myth from so many business owners nonetheless that can’t see the forest from the trees. It’s time you start to realize that mobile should be an important part of your marketing strategy.

2) “Mobile isn’t important in my industry”
Regardless of your industry, it’s a sure bet that people are looking for you on their mobile devices somehow. Whether it be through Facebook, email, or review sites such as Yelp, mobile is important in EVERY industry these days, even those that may not be known as technically advanced industries. These days, online search is huge. We’ve all done it – but what’s interesting is that more searches are being done online via a mobile device than from desktops. And to take that a step further, what do you think these searches result in? Mobile searches trigger additional action and conversions (such as sales!) in an instantaneous manner. In other words, your prospects first contact with your brand will most likely be on a smartphone or tablet, and you better have the means to convert them right then and there, because that’s what’s happening right now!

3) “I have no marketing budget for mobile”
This is the same as saying “my business is failing because I don’t want to spend money”. It’s presented as an objection to mobile but really is usually just a myth used to justify not doing any advanced marketing at all, partly attributed to fear of the unknown. Then again, with 50% of Facebook Fan Page views coming from a mobile device, 45% of Yelp searches happening on a mobile device, and 43% of emails being opened on a mobile device, I think you can safely conclude that mobile is greatly influencing the way people find you online and that every business needs some kind of marketing budget for mobile if they want to stay in business. Do you have a budget for traditional marketing? The trends are telling you to throw it away and put it into mobile instead.

4) “Me and technology don’t mix
We understand this objection very much, since new technology can be very daunting. But what business owners fail to realize is that it doesn’t matter how bad THEY are with mobile, it’s their target audience that matters instead! At the very least, you don’t have to know and understand how to mobile-optimize your current website: just get one so your customer can easily find the info they require. You’re not actually sending out the mobile coupons and sms keyword texts: a mobile marketing software system does it all for you! You don’t track points from kiosk based mobile loyalty rewards programs: you just give out the perk and watch your customer smile.

5) “Mobile marketing doesn’t work”
This is the granddaddy of all myths and objections because so many mobile marketing “experts” and consultants who implement these programs have no idea what they’re doing. Mobile marketing certainly does work, but you have to start out with a plan and a flowchart on exactly what you want your mobile marketing results to be in a realistic fashion. It’s not as easy as just texting a keyword to a shortcode, creating a QR Code, or getting a mobile optimized website. You need steps in place to give your prospect a reason to act, and that’s why hiring a knowledgable mobile marketing company can save you time and money.

I’m sure you can see why believing these myths will doom your business. The good news is that once you’ve put aside the Top 5 Mobile Marketing Myths and start to implement carefully thought out mobile marketing campaigns, you’ll be head and shoulders above your competition that actually believe these ridiculous myths. You’ll find customer acquisition to be much easier and you’ll also see yourself developing more of a consistent customer base loyal to your brand. It just takes time. And time is going to happen whether you start mobile marketing or not – your choice…

(article originally posted on CerText.com)

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Reaping the Benefits of a Mobile Optimized Website: 2 Important Steps to Setup Your Mobile Domain

Mobile loyalty rewards programs generally incorporate the use of sound mobile optimized website techniques. Getting a mobile website published can be tricky and yet it’s one of the most important steps in the mobile website set up process. After all, a mobile website isn’t much use if the millions of users on the mobile web can’t find it! So here’s the process of getting your mobile optimized website published in no time:

You’ll have to get the mobile site created via mobile optimized website designers and mobile marketing professionals. But before you can reap the benefits of your mobile optimized website, you have to do two things: create a mobile domain for your website and then set up redirection so mobile traffic gets driven to your mobile optimized site.


A mobile domain is a domain dedicated to a mobile website, usually designated with the letter “m” in place of the “www”, as in “m.YourSite.com”. A dedicated mobile domain gives your site a clean and simple URL and helps mobile users find you more easily. To do this, you have to access your domain registrar (GoDaddy, Hostgator, etc.) and create a “CNAME” alias called “m”. Then you need to point this new CNAME to the location of your new mobile website. Now your new mobile website url is short, simple, and easy to remember.

Now you need to set up your redirection script. When customers access your site via mobile or search, they will still arrive at the regular desktop site unless you install a redirection script, which detects when users are on a mobile device or tablet and instantly sends that traffic to your “m.YourSite.com” domain.

Confused? Most are. But that’s what mobile marketing companies are for – to do everything for you and create the interface that helps you do what you do best: run your own business without worrying about any hassles.

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The Secret to Increasing your Mobile Marketing ROI with Mobile Loyalty Rewards

I think it’s safe to state that the adoption rates on mobile phones, iPads, and many other tablets are exploding in today’s mobile scenario. You can point to a number of studies done about the growth of the mobile market, but all you really have to do is look around you to see that mobile is for real and is here to stay (and way more!). All significant development work and campaigns are now structured to target the mobile audience as people become more and more familiar with this amazing technology.

It’s pretty obvious that everyone sees the need to go mobile. It’s not even a question anymore.Yet some companies are still slacking. With over $8.4 billion being spent on mobile in just 2012 alone, don’t you think it’s time to tap into this potential? Experts predict that number will grow to $37 billion in the next five years, so let’s first explain a truism in the world of mobile marketing that seems to go unnoticed but is essential to understand to become successful:

You’re better off keeping the customers you already have loyal than trying to go out and find new ones.

From an ROI perspective, trying to acquire new customers is a nightmare and can cost about 5 times more than just keeping your happy customers loyal to your brand through repeat purchases and referrals. If you’re familiar with the paper punchcard concept, developing a mobile loyalty rewards program is your best bet to avoid the new-customer acquisition costs that have skyrocketed.

Mobile is quickly surpassing desktop usage as the main way people use the internet for the majority of consumers. Besides a mobile rewards program, you need to be certain that your website is mobile optimized, since so many people are accessing websites via their smartphones and tablets. In fact, studies indicate that mobile is so indispensable to most consumers that they actually report a higher level of stress when separated from their devices. This is not a fad or trend. This the way of the world right now, and to sit back with your head in the sand saying mobile marketing is irrelevant is you doing a disservice to whatever your business is.

Today’s brands must raise their mobile presences through the use of mobile loyalty rewards programs that send out relevant marketing messages in the form of SMS text message marketing, mobile email, and push notifications. It’s that simple – and that crucial. But it’s also a tricky process.

Mobile marketing is quite different from desktop marketing. The key is that consumers expect mobile messages to add value to their lives and the threshold for spam is much lower on mobile than when you’re accessing the internet from a PC or Mac. This is a significant factor as to why so many mobile campaigns fail – it’s hard to consistently stay relevant to your target audience. You need to do it right and get it right the first time, so stop whatever it is you’re doing and take action NOW!

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Search Engine Optimization (SEO) How to Use Social Media to Get Your Website Found in Search Engines

The first step in getting your product or service found in search engines is to choose powerful and relevant keywords in your website’s URL. But if you haven’t noticed by now, all the good keywords are taken for domain names. Fortunately, with the proper use of social media, that doesn’t have to doom you to SEO failure. The solution to this dilemma is a certain social media platform called “Facebook”, which allows you to get tremendous SEO benefits with a simple Fanpage that anyone can create for free.

Google is now indexing Facebook Fan Pages and Twitter posts in their search engine results. You hear many social media experts reinforce that fact over and over again, but for whatever reason they can never show concrete proof of results – until now, of course because you’ve come to the right place to learn about tying in social media with mobile marketing to blow away your competition.

Step one is to identify the keywords that best describe your business products or services. Then, go to your Facebook account and create a page and name the page with those keywords. Fill out all the required information, make an attractive cover page and profile graphic and create a few posts to make the page look active.

Now comes the tricky part, which is also the absolute essential part as well. You’ll need to get 30 or more people to “like” your page before Facebook allows you to create a custom URL for your newly created page. The custom URL is the trick – because although all the strong keywords are taken in domain name URLs, you can still get some pretty good ones on Facebook. Thirty “likes” seems easy, but it’s not as simple as it looks. Get friends, family, etc. to do you a favor, because once you get 30, you’re ready to blastoff.

Once you get those “likes”, Facebook allows you to select a custom URL for your page. From your Facebook Fan Page info page, select “edit page > update info” to find the link that allows you to do this. Select a keyword-rich username for your fanpage URL which will display to search engines as follows: www.Facebook.com/KeywordRichUsername

All you have to do now is consistently update this page with new and relevant content and you’ll start seeing some amazing SEO results over the long run. Here’s an excellent case story example. If you were to target the “medical office” industry with a listing/referral service, what are the odds of quickly developing a website and having it appear organically on Page 1 of Google? Realistically? Zero. We all know this, so stop listening to these fly-by-night SEO “gurus”. Instead, for one of our clients we created the page “Medical Office Leasing” on Facebook, got the required amount of “likes” for a custom URL and called the URL “https://www.facebook.com/medicaloffices”. (note the use of strong and relevant keywords) In just a few short months, the page has hundreds of likes and appears organically on first page Google under the amazingly strong (and generic) search term “medical office leasing“- which generated over 7.7 million results! – for FREE, with no paid advertising whatsoever!

Now you must be certain to link your Facebook Fan Page to your regular website domain and you get magic. People are finding your page through search, and visiting your website from the many posts you create on that fanpage. Add your mobile marketing campaigns here for even more opt-in exposure! As you can tell, it’s really a simple process, but the good news is this: no one does it! And the reason is it requires consistent dedicated work to keep an updated Fan Page that Google likes enough to index highly. Are you willing to do the work to see the results? If not, hire an agency that is.

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6 Reasons Why You Need a Mobile Optimized Website and NOT a Mobile App for your Business

Are you ready to learn the biggest secret the mobile marketing world doesn’t want you to know? Here it is: developing a mobile app for your business is a complete and total waste of money. Now for the corollary to that secret: it is however essential that you have a mobile version of your website since more and more people are using their smart phones and mobile devices for information, research, and purchases.

And therein lies the distinction: mobile websites are NOT mobile applications. Both require internet connectivity. Both serve the exact same purposes, but one costs anywhere between $20-50 thousand… where your mobile website presence may cost you a few cups of coffee a month. What? Your mobile marketing consultant didn’t tell you that? It’s time you got educated on where to spend your mobile marketing dollars.

No one needs to be convinced of the popularity of mobile. Social media giants such as Facebook and Twitter report the number of people accessing their websites is growing exponentially from mobile devices – and if the stats show that for the big players, it’s likely the same trend will apply to your business as well. That’s why in this day and age, it’s almost a requirement that your site renders well in an mobile browser – which is exactly the reason why you need to have a mobile optimized website to reach all these potential customers that are constantly on the move. Mobile optimized websites are no longer an option. Here are six reasons why you need to get started on developing a mobile optimized website right now:

1) Mobile searches are starting to surpass desktop searches, which means more people are actually looking for you on the go than at their regular computers. If your website is not mobile optimized, it will not render properly on a mobile device and your chance at capturing that customer’s attention decreases substantially.

2) Mobile smartphone users require speed, and your regular website may not load fast enough on a mobile browser. We’ve all been there trying to load a website on your phone and waiting, waiting, waiting – even on a 4G connection speed! Well, if you’re site is mobile optimized, that long downloading time for your regular site is eliminated and the mobile version pops up quickly. As they say in the ATT commercial with the kids, “would you rather have a website that loads fast or slow?” – that’s why mobile optimization is the way to go!

3) Navigation on a regular website may not be as intuitive as when the site appears in a mobile browser. If your site isn’t easily navigated, it’s a sure bet that the user will become frustrated at not being able to find the information they need and move on. Is it fun scrolling right/left/up/down when your regular website is displayed on a mobile device? Do you want to frustrate and annoy your visitors? An easy to navigate website is one of the top reasons to have your current site mobile optimized. We cannot stress this point enough and regular websites no longer cut it when it comes to your phone’s screen.

4) Text must be easily viewable as well on mobile devices since the screen size is so much smaller than the desktop version, meaning font size and selection is of paramount importance. What good is it if someone finds your site via search, downloads the page quickly and navigates to the page they’re looking for only to not be able to read the text display? Mobile website optimization solves this annoying issue that we all can relate to I’m sure.

5) People are shopping more on their mobile devices than ever before. If your website contains any e-commerce capability or lead capture, going with a mobile optimized version of your website makes more sense now than ever! You need to present your product, how to buy it, get on a mailing list, contact you immediately and easily, and provide the mechanism that makes it easy and efficient to make the sale. Mobile optimized sites do this – your regular site on a mobile device probably won’t convert as easily. If you’re looking to grow your business and make sales via the internet, this point alone should be a convincer on why a mobile optimized website is a necessity.

6) If your site is not mobile friendly, you will lose out to your competition that is proactive in this in search results and more. Many times people are looking you up at your URL for the first time via mobile. It is imperative you make that good first impression! Since people are accessing your site via smartphones, mobile optimized websites help make your customers happy, helping you build brand loyalty and repeat sales in the process.

Will a mobile app do all the above? Probably, but you don’t need to spend that kind of money when all that’s required for a successful mobile presence is an internet connection and a website that meets all the benefits listed above. We have tons of experience building mobile optimized websites and can do this for a fraction of what you’re probably paying right now for mobile marketing services from those that are calling themselves “experts”, and pushing these expensive apps on you.

The good news is all you need to do is add a few lines of code that we provide to you to make this all happen, and the entire mobile optimization process takes about 5 business days from start to finish! The result will be your website being rendered correctly on any make and model of any Smartphone on the market. And the best part is whenever you update your site or make any changes, these changes are automatically revised on your mobile optimized site as well. If your website is not currently mobile optimized, we strongly urge you to contact us and get the process started.

With all the facts we’ve covered in this article, can you really afford not to do this when technology is screaming in your face what your obvious next move should be? No, you certainly do not need a mobile app for your business – but a mobile optimized website is a whole different story!

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Kiosk Based Mobile Loyalty Rewards Program Eliminate SMS Text Message Marketing Hassles

So many mobile marketers are trying to implement sms text message marketing campaigns that ultimately fail because of one simple reason: there’s never a compelling reason to opt-into a campaign, and more importantly, an enticing reason to stay on the mobile marketing campaign’s database without opting out. There’s a simple fix for this that so many mobile marketers are overlooking: the mobile loyalty rewards program.

It’s easy to understand why these “opt-in gold” mobile marketing techniques are being overlooked: none of them really work well. Until now, that is. Using a kiosk-based form of mobile marketing generates a successful mobile campaign because it eliminates all the issues that cause mobile marketing campaigns to fail.


First of all, the opt-in is done from the kiosk keyboard – anyone can do it. If you’re familiar with a bank ATM, you can use a mobile kiosk “Join our Club” page. It’s so simple and the opt-iin is generated without the end user ever having to physically text a message on their mobile phone. Shockingly, in today’s world, MANY people just don’t know how to start a text message from scratch. And in traditional mobile marketing, that one fact totally dooms your campaign to failure. Not so with the kiosks.

Secondly, people understand the value of opting into such a program. They are already familiar with paper punchcards, and all that needs to be told to them is that it’s exactly similar to them, only it’s done on the phone. Again, it’s really easy to understand and couldn’t be simpler to execute. People don’t opt-out of paper punch cards – you’ll get the same loyalty with a kiosk based display as well by bringing your current punchcard offerings into the technology world by implementing a mobile loyalty rewards program instead.

Lastly, the gigantic problem of mobile marketing coupon redemption has been solved with the kiosk mobile loyalty rewards program. Redemption codes are automatically generated and text messages are sent to the end user upon perk qualification. They then enter the coupon code and their phone numbers on the kiosk to redeem their offer. If you’ve ever checked into a flight at an airport, you then know exactly how this process works on-screen. Once the offer is redeemed, the coupon automatically expires so they can’t get the same perk over and over again, making the client redemption process unhackable.. This is important in mobile marketing because it’s a “deal killer” objection for most retail establishments who have never seen a mobile rewards program actually work in real life applications.

This kiosk display is a game changer in the world of mobile marketing because not only does it eliminate ALL the issues and objections people associate with sms text message marketing, but they are completely customizable in terms of design, layout, branding, and of course perks. Golf courses, restaurants, or any other retail businesses currently utilizing paper punch cards make excellent candidates for a kiosk based mobile loyalty rewards program.

Kiosk-based mobile loyalty rewards programs are by far the best and only feature rich form of sms text message marketing that is both affordable and effective. All you need at your location is wireless internet access and the software makes the rest of the magic happen. Request a demo at www.GottaGoText.com or www.SoMoTechnologies.com.

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How to Get Fans to your Facebook Fan Page Via Mobile Marketing

Now your targeted prospects can become a fan of your branded Fan Page via a simple text message. In other words, you can ask people to text the word “FAN” followed by the name of your facebook fan page (as in www.facebook.com/YOURFANPAGENAME) to Facebook’s 32665 shortcode (FBOOK) and they’ll instantly “like” your page! This is an unbelievably powerful means of promoting your Facebook fan pages with SMS text message marketing campaigning, yet I haven’t seen anyone marketing their pages in this manner yet.

Try it for yourself: text “fan offmarket” to 32665 and see the power of combining Facebook with mobile marketing.

There are two things that need to happen to enable Facebook fan page “liking” by text message: 1) The person doing the texting needs to setup their mobile phone settings to receive texts from Facebook (which is a simple setting on their “Settings” facebook page) and 2) Your fanpage needs to have a unique URL (which is obtainable after your page receives its first 25 likes)

The applications here are limitless and if employed in the correct manner can drive a Facebook fanpage from nothing to literally thousands of people liking your brand. Imagine asking an entire crowd of thousands to “like” your fanpage just by sending a simple text? How much money does that cost you? Answer: NOTHING!  And now for secret #2: Twitter allows you to do the same thing by texting “follow <username>” to 40404.

Are you using sms text message marketing in this manner in your mobile marketing efforts? Probably not, but that’s okay. You learned 2 secrets today. Now all you have to do is implement some creative ideas to bring your brand to the forefront utilizing these techniques.

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Successful SMS Text Message Marketing Campaigns Start with Mobile Loyalty Rewards Programs

It’s amazing how many businesses claim that SMS text message marketing and mobile marketing don’t work. It’s also amazing how many of the industry “experts” always write about and try to brainstorm why so many text message campaigns fail when the reason for it is so obvious. In fact, if you try to list all the reasons why a particular mobile marketing campaign fails, which many do, it they would all boil down to the only reason most businesses fail when it comes to their SMS text message marketing strategy: most marketers, advertising firms, mobile marketing agencies, and your startup companies just don’t understand the concept of value.

Not dollars and cents value. I’m talking about value as in “I’m willing to give you my valuable contact information and cell phone number in exchange for what you’re offering” type of value. When it comes right down to it, all mobile marketing campaigns succeed and/or fail based on how well you address that point. That’s it! And it’s so obvious.

I’m going to dispel some rumors here. The first and foremost is that people want “a deal”. Just create a keyword and offer some kind of a discount and people will text-in in droves, right? Wrong! Yes, people do want a deal, but the bottom line is that most people don’t want to show a coupon from their phone to a retailer. Some think it comes across as cheap, others don’t like the stigma of a coupon in the first place, and some feel the whole process is cheesy. Groupon? You can have it when it comes to building a successful daily deal campaign from the actual business owner’s point of view. If your sms text message marketing campaign relies on offering a one time standard coupon for an opt-in, you’re going to fail.

The second type of “value added” opt-in technique that everyone seems to think is a no-brainer is the “offer a free report” for the opt-in. Loser! There are two main reasons for this: for starters at this point, everyone pretty much knows “Free Reports” are basically just bait for useless, high priced info that generally helps no one. You don’t have to be a mobile marketer to figure this one out. More and more people have become desensitized to this form of “value”. The second reason the free report strategy doesn’t provide enough incentive for the opt-in is because generally, a link to the free report is generally the text message recipient’s confirmation message – and no one wants to read a free report on their phone. They just don’t.

Finally, you hear about running mobile contests as another sure-fire can’t miss mobile marketing strategy. But are they effective? Yes and no. Yes, if you want a ton of immediate opt-ins. And no if you want an unsubscribe list as long as Florida. Here’s what generally happens: a company runs a text-to-win contest or some kind of promotional sms mobile marketing campaign to win some prize, say an iPad. The contest is over at some point and someone wins, but the business has generated a significant number of opt-ins, so everyone thinks everything’s going great. Then, armed with this “strong” opt-in database, the business sends out a promotional text a week later and everyone opts out, causing the company to lament that “text message marketing doesn’t work”.  Even the iPad winner opts out because there’s no more real value. There’s simply not enough consistent value here.

So is there hope in SMS text message marketing and mobile marketing in general? Yes! But you have to understand the value concept, and the ONLY way to offer something of real value to potential customers is to offer them a loyalty rewards program that gives them consistent perks and makes them feel like they have to patronize your brand and they’d be crazy to go elsewhere. That’s value! Rewards programs work in real life in just about every industry and MOBILE loyalty rewards programs work even better since everyone carries their phones around with them at all times. At this point in the text message marketing landscape, if you’re NOT running some kind of mobile loyalty rewards program, YOU WILL FAIL IN YOUR MOBILE MARKETING EFFORTS.

Talk to just about every business who has tried mobile marketing and “failed” and ask them exactly what their sms text message marketing campaign strategy was and I guarantee that not one of them was running a mobile  loyalty rewards program. However, there’s just one more slight problem: not many mobile marketing companies out there offer mobile loyalty rewards that actually work and are cost-effective for the merchant to run at the same time. We’ve done the research and have found this program to be the best and most well-thought-out from both the customer and the merchant point of view.

It’s time to stop listening to all the naysayers out there who are down on mobile marketing because they just don’t get it. Start your own mobile loyalty rewards program that gives value to your customers and you’ll succeed and end up getting the last laugh on all these “mobile marketing experts” that have no idea what they’re talking about.

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Are People Talking About Your Facebook Fan Page and Mobile Marketing Campaigns?

By now, everyone should understand that a good sms text message marketing campaign needs a solid social media component for your marketing efforts to work together to bring you the best response and conversion rates. This obviously includes the creation and promotion of your own custom-branded Facebook Fan Page.

You can not skimp around this and it won’t cost you much if you’re serious about being successful in today’s social media environment. Remember, people do make first impressions – make sure they are good ones.!!!

A fully-loaded sms text message marketing account which will allow you to brand your own mobile keywords and create mobile opt-in subscriber databases will cost you less than $25/month and the software you’ll need to create tabs within your Fanpage will be in the $50/month range. Plus, a email marketing and lead capture system is absolutely essential as well ($20/month from AWeber – first month $1). That’s about $100/month total to do monster marketing. If you don’t have it or don’t want to spend it, you may as well stop reading the rest of this post because you’re probably not taking your business seriously anyway.

Once you create your Facebook fan page and start promoting it with a variety of unique ideas, you’ll eventually start to get “fans”. As a result of your “fan count”, Facebook displays an interesting metric that no one really seems to understand fully which is the “People are talking about” statistic. To give you an really basic overview, the stat tells you how virally active your page is. If you have 30 people “liking” your page and only 1 person talking about it, you need to get moving on developing a better two-way conversation with your target audience.

Adding Sweepstakes, video, contests, or providing engaging content on your fanpage wall will generally get that number higher.  Take a look at the “We Build Your Social Media” fanpage and note the number of “likes’ to that page. In addition to their approximately 8,100 likes, at the time of this writing, that Fanpage has “93 people talking about this”, meaning 93 people are sharing links, posting comments, and interacting with that page in some form of social media. Likewise, the “I Love Beer Show”, currently has 94 people “liking” the show, and “51 people talking about this” – that’s more than half the likes, meaning there’s some serious buzz going on at that page where better than 50% of people are sharing its content in some manner.

How’d they do it? Could it be the mobile content where subscribers are sent text reminders of showtimes when they text “BEER” to 69302 so they never miss a show? Or perhaps their use of lead capture and forms? Or maybe its providing the opportunity to be automatically entered into Sweepstakes and giveaways? Or the fact that people can order a “Beer of the Month” subscription which monetizes the fanpage? Or maybe people just like to watch the show either on Facebook or at the customized website the Beer Show created just for that purpose?

You get the point. The “People are talking about” metric provides you with some valuable data and insights on how well your campaigns are engaging your prospects. Here’s a great article on Demystifying Facebook’s “People Are Talking About This” Metric that makes for interesting reading as well.

Get moving with this. Mobile marketing and social media are here to stay. Can we say the same for your business marketing strategies? And if you can’t do it yourself, hire us and our parent company W Technologies to do it all for you. But DO IT!!!

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